Headless women, for example, make it easy to see them as only a body by erasing the individuality communicated through faces, eyes and eye contact: We achieve the same effect when showing women from behind, which adds another layer of sexual violability.
American Apparel seems to be a culprit in this regard: Covering up a woman’s face works well, too: 2) Does the image present a sexualized person as a stand-in for an object?
The image below, advertising Mercedes-Benz, presents just part of a woman’s body (breasts) as interchangeable and additive: This image of a set of Victoria’s Secret models, borrowed from a previous Sociological Images post, has a similar effect.
Their hair and skin color varies slightly, but they are also presented as all of a kind: 4) Does the image affirm the idea of violating the bodily integrity of a sexualized person who can’t consent?
The breasts of the woman in this beer ad, for example, are conflated with the cans: Likewise the woman in this fashion spread in , in which a woman becomes a table upon which things are perched.
She is reduced to an inanimate object, a useful tool for the assumed heterosexual male viewer: 3) Does the image show sexualized persons as interchangeable?
Conflating women with food is a common sub-category.
This PETA ad, for example, shows Pamela Anderson’s sexualized body divided into pieces of meat: And this album cover shows a woman being salted and eaten, along with a platter of chicken: In the ad below for Red Tape shoes, women are literally for sale and consumption, “served chilled”: 7) Does the image treat a sexualized person’s body as a canvas?
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We now have more than 10 years of research demonstrating that living in an objectifying society is highly toxic for girls and women.