“It’s more of a way to storytell, and express yourself beyond a photo,” explains Bumble co-founder CEO Whitney Wolfe, “but in a way that was native to how we in our audience already use social media video.We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.
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Shortly after, Bumble will roll out its own video support as well.
Announced in January, Bumble VID will allow users to share video “stories” on their profile.
Now, Zoosk is pushing the bar even further in terms of video with the launch of live video chat.
The feature, which will be public on Wednesday morning, is designed to help users make connections with people that extend beyond dating.
Bumble says it decided to hold the feature back because it would make more sense from an engineering perspective to launch it in the rebuilt app arriving this fall.
That version of the app will support Bumble Bizz, but will also introduce features that let you craft different profiles for dating, friends, and professional networking.
”On Hinge we encourage our members to be authentic with one another because we know that leads to the best connections,” explains Hinge founder and CEO Justin Mc Leod.
“Our profiles already do a great job, but video creates the opportunity for our members to learn about potential matches in a way that simply can’t be captured with still photos and text.” The company will also encourage video adoption, too, by showing Hinge profiles with video to five times more people it says.
This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.
Hinge, for example, will now allow users to augment their user profiles on the service with video.
However, a later version of the app will allow for a semi-permanent way to keep them.