Sensing an opportunity, both Rubinstein and Arden launched their own brands of cosmetics that included mascara.
The pigmentation for black mascara is similar to that used by the Egyptians and Victorian women.
Black and brown mascaras typically are colored by use of iron oxides.
Mascara is now trending towards multi-functional usage with many mascaras including lash boosting serums, botanicals and pro-vitamin enriched formulas.
Korean technology is at the forefront of the development and there are a number of brands that use tubing formulas to coat the lash to deliver phenomenal results and a wide awake look.
A chemist named Eugène Rimmel developed a cosmetic using the newly invented petroleum jelly.
The name Rimmel became synonymous with the substance and still translates to “mascara” in the Portuguese, Spanish, Greek, Turkish, Romanian, and Persian languages today. No significant improvement occurred until 1957 with an innovation by Helena Rubinstein.
The OED also references mascaro from works published in the late 15th century.
In 1886, the Peck & Snyder Catalogue advertises, “Mascaro or Water Cosmetique…
Great efforts were made to create the illusion of long, dark eyelashes.