GM began developing more fuel efficient cars and trucks to compete with foreign automakers.
In late 2010 General Motors began production of the plug-in hybrid Chevrolet Volt, sold as the Opel/Vauxhall Ampera in Europe, which received multiple awards including the 2012 North American Car of the Year, European Car of the Year, and World Green Car of the Year.
In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet.
Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company.
Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency.
Then in the fall of that year the new 1913 model was introduced at the New York auto show.
Over time, Chevrolet would use several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages.
By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors.
After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. Worth, Texas, and Oshawa, Ontario General Motors of Canada Limited.
Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis.
The first C prototype was ready months before Chevrolet was actually incorporated.
Depending on the vehicle type, Chevrolet V8s are built in displacements from 4.3 to 9.4 litres with outputs ranging from 111 horsepower (83 k W) to 994 horsepower (741 k W) as installed at the factory.